This is based on being in a mascot costume that does not have a cooling fan inside. Being in a full body covering costume can and will get hot in any case after a while. Having to perform for children, which involves moving around a lot, can cause even more heat issues.
Of the several times that I have been in mascot costumes at birthdays, the activities mostly included being there just for the looks and for photos. At times it was also taking part in games or just walking around as well as handing out gifts. There is of course the risk that younger children can get a fright, so being aware of it and backing back a bit is then required. Worst case scenario and last resort would be to take the head off to show the children that there is a human person underneath before putting it back on. This obviously breaks the entire illusion of the effect. Staying around for too long will also wear off the novelty, plus the extreme heat the whole time inside the costume can cause quite a loss of body fluids through sweating.
Usually for event activities it helps if the event organisers (usually parents), have some plan of what the person in the costume is supposed to do with a rough time schedule. The exact starting time is not always important, mostly the duration due to reasons mentioned above. Events can fall apart if children are doing all kinds of things and due to attention span, it does not help if there is some long or complex demonstration going on.
Finally not to forget, leaving and entering the place where an event is being held without children actually seeing the costume parts. This might cause nightmares for some and is also an illusion breaker.
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